Body of work to promote special facets of The Ritz-Carlton Hotels of Greater Washington, D.C.’s food and beverage offerings. The Best of Show submission included A La Carte, a lifestyle-focused newsletter with information about upcoming events; All Mixed Up, a bound copy of specialty cocktail recipes; Thought For Food, a bound copy of recipes from the four hotels’ respective executive chefs and a direct mail piece promoting holiday events. Cathy designed the look and feel of the direct mail piece, and art directed and lead her design team on all of the other pieces.
Best of Show and Gold Award, Service Industry Advertising Awards
Award of Excellence, The Communicator Awards
For a high-end, New York wedding, Cathy created a custom, hand-crafted wedding invitation, with various color coordinated and matching support materials to go with it. The invitation itself used custom paper and envelopes with calligraphy addresses, hand cut, custom inserts, tied with a ribbon and a gold sticker enclosure. Other printed support materials included a Save The Date postcard, the wedding program which slips into a "pocket enclosure" that coordinates with the invitation, and menu cards.
Merit Award, Service Industry Advertising Awards
When Sprint announced that it would soon build America’s first nationwide, high-speed wireless broadband network, the name “XOHM” did not yet exist. Today XOHM (recently purchased by ClearWire and being renamed “Clear”) powers mobile communications in many cities across the country. Along with handling local media buying for the launch, Cathy and her team were hired to help develop and roll out XOHM’s grassroots marketing media (for street fairs and other public events, door-to-door marketing, direct mail, etc.).
When Cathy decided to tie the knot and have a destination wedding in The Outer Banks of North Carolina, she created a custom, hand-crafted wedding invitation, with various color coordinated and matching support materials to go with it. The invitation itself used custom paper and envelopes, hand cut inserts using vellum paper, as well as ribbon and a rubber stamped enclosure. Other printed support materials included a Save The Date postcard, the wedding program, signage, thank you cards and a framed poem. Cathy hired both the engagement photos photographer and art directed the shoots, as well as an award winning wedding photographer.
Prior to its recent purchase by Oracle, BEA Systems was the globally renowned, publicly traded maker of WebLogic™, an enterprise-wide software solution. BEA asked for an “over the top” invitation to their New York CIO Forum. The result was this award-winning effort. This piece utilizes three kinds of specialty paper, a belly band and metallic inks.
Award of Distinction, Communicator Awards
Award of Merit, Service Industry Advertising Awards
Rizik’s, a Washington institution since the early 1900s, sells fine designer ready to wear women’s designer apparel and accessories. Cathy worked on many direct mail / postcard campaigns and Washington Post advertising campaigns for over 15 years, including new media as well.
How does a multibillion dollar real estate investment company get the attention of and start dialogues with senior managers at major pension, university, insurance and other investment funds? By sending a high design, quality, on-strategy, dimensional direct mail piece that simply cannot be ignored. This one for JER Partners drove a phenomenal response rate. Cathy was the creative director on this piece, leading her team.
Award of Excellence, The Communicator Awards
Bronze Award, Service Industry Advertising Award
The challenge for the Cystic Fibrosis Foundation was to increase donations with a new direct mail solution that reaches an already saturated market. The solution was to continue utilizing the methods that prove effective, such as return address labels, but use more effective and engaging imagery and content.
Owned by VeriSign, .tv is a hot web address where producers and owners of high production value, rich media/action-oriented websites flock. This standout direct mail piece targeted senior decision makers in the entertainment arena, encouraging purchases of .tv domain addresses for their “tv-like experience” websites. This piece folded out into a poster, and used the theme of “Where You Should Be On The Web.”
Silver Award, Service Industry Advertising Awards
The challenge for the International Bottled Water Association was to take an existing, rather dry association publication, and recreate it to be organized, modern, sophisticated and desirable to trade advertisers – later, coordinate a media kit for prospective advertisers.The solution was inspired by some of today’s awardwinning magazine structures, The Reporter was redesigned from the bottom up, creating a better overall flow and appeal to the publication. The media kit itself was made complete with a varnished “splash” on the cover and wavy-edged, diecut inserts.
Awarded the opportunity to judge the Aqua Awards